Ok Go Presentation

I had never heard of OK GO before this presentation. They are an interesting group to me in the context of the viral video. This band seems to have ditched their initial intent of being a band and embraced the fact that they have the ability and fame for these highly planned performance videos. They even go as far as stripping the music to a bare minimum to draw attention to the videos only because they know that is why they are famous. Also the experimental nature of their videos really work in an interesting way with their marketing sponsors. They are a unique object.